Description
Book Synopsis
Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment.
This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it.
Key features for the second edition include:
- Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages.
- New chapters on YouTube influencers and on-demand subscription television.
- Each chapter has media literacy sidebars, samp
Table of Contents
Chapter 1: What is new and digital media?
Chapter 2: Online Communities
Chapter 3: Web Literacy
Chapter 4: Memes and Virality
Chapter 5: From Viral Videos to YouTubers: Web Video’s Historical Impact
Chapter 6: Over the Top Television and Storytelling in a Streaming World
Chapter 7 Personal Branding
Chapter 8: Conclusion
