Description

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Prisoner & the Penguin: And 75 Other Marketing Stories

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RRP: £12.99 You save £1.30 (10%)
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Paperback / softback by Giles Lury

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Short Description:

The power of a good story has long been recognised. It seems that, as a race, we humans love a... Read more

    Publisher: LID Publishing
    Publication Date: 01/10/2013
    ISBN13: 9781907794513, 978-1907794513
    ISBN10: 1907794514

    Number of Pages: 192

    Non Fiction , Business, Finance & Law

    Description

    The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

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