Description

Book Synopsis
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

Table of Contents
List of Figures and Tables.

Foreword.

Series Editor's Introduction.

About The Institute of Export Examinations.

Preface.

1. Export Markets.

2. What Influences Market Selection?.

3. Making the Selection Decision.

4. Why is Market Research Needed?.

5. Sources of Information.

6. Methods of Collecting Information.

7. The Market Research Brief.

8. Questions and Questionnaires.

9. The Export Marketing Plan.

10. Monitoring and Control of the Plan.

11. Numerical and Statistical Analysis.

12. Budgets.

13. Some Other Numerical and Statistical Aspects.

14. Suggested Answers to Questions for Discussion.

Index.

Principles of International Marketing Research

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    A Paperback / softback by Len Groves

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      Publisher: John Wiley and Sons Ltd
      Publication Date: 23/07/1994
      ISBN13: 9780631193555, 978-0631193555
      ISBN10: 0631193553
      Also in:
      International economics

      Description

      Book Synopsis
      A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

      Table of Contents
      List of Figures and Tables.

      Foreword.

      Series Editor's Introduction.

      About The Institute of Export Examinations.

      Preface.

      1. Export Markets.

      2. What Influences Market Selection?.

      3. Making the Selection Decision.

      4. Why is Market Research Needed?.

      5. Sources of Information.

      6. Methods of Collecting Information.

      7. The Market Research Brief.

      8. Questions and Questionnaires.

      9. The Export Marketing Plan.

      10. Monitoring and Control of the Plan.

      11. Numerical and Statistical Analysis.

      12. Budgets.

      13. Some Other Numerical and Statistical Aspects.

      14. Suggested Answers to Questions for Discussion.

      Index.

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