Description

Book Synopsis

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.



Table of Contents

Preface – Introduction – Methods and Procedures – Candidacy Announcement Speeches – Primary Television Spots – Primary Debates – Primary Social Media – Primary TV Talk Shows – Nomination Acceptance Addresses – General Television Spots – General Debates – General Social Media – Conclusions and Comparisons – Appendix: Meta-Analysis of Research on the Functional Theory of Political Campaign Discourse – References – Index.

Presidential Campaigns in the Age of Social Media

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    A Hardback by Mark J. Glantz, Mark J. Glantz

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      Publisher: Peter Lang Publishing Inc
      Publication Date: 1/17/2019 12:12:00 AM
      ISBN13: 9781433168222, 978-1433168222
      ISBN10: 1433168227

      Description

      Book Synopsis

      This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.



      Table of Contents

      Preface – Introduction – Methods and Procedures – Candidacy Announcement Speeches – Primary Television Spots – Primary Debates – Primary Social Media – Primary TV Talk Shows – Nomination Acceptance Addresses – General Television Spots – General Debates – General Social Media – Conclusions and Comparisons – Appendix: Meta-Analysis of Research on the Functional Theory of Political Campaign Discourse – References – Index.

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