Description

Book Synopsis
Serving people is difficult and demanding work, but the rewards outweigh the challenges. Education, training, and a professional atti-tude are the ingredients needed to harvest those rewards. Presenting Service, 2E educates servers, supervisors, and managers in the techniques and demeanor of professional service. This book pays special attention to the historical context of service, the manager''s role in good service including hiring and managing employees, how to become a good server, and the various types of service in food-service operations. There is an art to good service that can be trained and taught, and Presenting Service provides the manager with the skills to create a good dining experience through good service.

Table of Contents

ix Preface

1 A Historical Overview of Service

2 Introduction

2 The Age of Service

3 Service: A Total Concept

6 A Historical Overview of Service

16 Chapter Summary

17 Chapter Review

17 Case Studies

2 The Professional Server

20 Introduction

20 Finding Work

20 Looking Professional

21 Demeanor and Attitude of Successful Servers

24 Learning Skills

24 Product Knowledge

24 Suggestive Selling

25 Organization

28 Tips

29 Unions

30 Laws Affecting Servers

33 Chapter Summary

34 Chapter Review

34 Case Studies

3 Exceeding People's Needs

36 Introduction

36 Managing Guest Complaints

39 Serving Guests with Special Needs

42 Chapter Summary

43 Chapter Review

43 Case Study

4 Service Mise en Place

46 Introduction

47 Getting Ready

62 Clearing and Resetting Tables

63 Ending the Meal

64 Quick-service Mise en Place

65 The Cash Bank

67 Chapter Summary

68 Chapter Review

68 Case Study

5 Service in Various Industry Segments

70 Introduction

70 Banquet Service

77 Service for Specific Meals

79 Buffet Service

82 Other Service

86 Chapter Summary

87 Chapter Review

87 Case Studies

6 Service Areas and Equipment

92 Introduction

92 Dining Area Equipment

97 Table Service Equipment

100 Menus

102 Service Staff

105 Chapter Summary

106 Chapter Review

107 Case Study

7 Classic Service Styles

110 Introduction

110 French Service

115 Russian Service

116 American Service

118 English Service

119 Chinese Service

121 Chapter Summary

122 Chapter Review

123 Case Study

8 Serving the Meal

126 Introduction

126 Steps in Serving

126 Greeting and Seating the Guests

129 General Rules and Procedures for Serving

133 Taking the Order

138 Serving the Guests

140 Clearing Tables

141 Presenting the Check and Saying Goodbye

143 Closing

143 Formal Dining

144 The Busperson's Role

146 Chapter Summary

148 Chapter Review

148 Case Studies

9 Bar and Beverage Service

152 Introduction

153 Some Important Facts about Beverage Alcohol

155 Knowing Spirits

158 Knowing Wine

163 Knowing Beer

165 Knowing Nonalcoholic Beverages

168 Hospitality Behind the Bar

169 Serving Spirits

171 Serving Wine

173 Serving Sparkling Wine

174 Serving Beer

174 Serving Nonalcoholic Drinks

175 Serving Alcohol Responsibly

179 Chapter Summary

181 Chapter Review

185 Case Studies

10 Management's Role in Service

188 Introduction

188 Establishing Service Standards

189 Management Functions

193 Motivating Servers

198 Scheduling Servers

199 Dining Room Arrangement

199 Kitchen Arrangement

199 Training Servers

202 Reservations

205 Chapter Summary

206 Chapter Review

207 Case Studies

11 Table Etiquette

212 Introduction

212 A History of Table Etiquette

213 Principles of Public Dining Etiquette

220 Tipping

221 Dining Etiquette of Various Cultures

225 Chapter Summary

226 Chapter Review

227 Case Studies

229 Glossary

237 Appendix: Duties of Service Workers

243 Index

Presenting Service

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    £95.00

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    RRP £100.00 – you save £5.00 (5%)

    Order before 4pm today for delivery by Sat 18 Jul 2026.

    A Paperback / softback by Lendal H. Kotschevar, Valentino Luciani

    2 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Presenting Service by Lendal H. Kotschevar

      Publisher: John Wiley & Sons Inc
      Publication Date: 19/05/2006
      ISBN13: 9780471475781, 978-0471475781
      ISBN10: 0471475785
      Also in:
      Cookery

      Description

      Book Synopsis
      Serving people is difficult and demanding work, but the rewards outweigh the challenges. Education, training, and a professional atti-tude are the ingredients needed to harvest those rewards. Presenting Service, 2E educates servers, supervisors, and managers in the techniques and demeanor of professional service. This book pays special attention to the historical context of service, the manager''s role in good service including hiring and managing employees, how to become a good server, and the various types of service in food-service operations. There is an art to good service that can be trained and taught, and Presenting Service provides the manager with the skills to create a good dining experience through good service.

      Table of Contents

      ix Preface

      1 A Historical Overview of Service

      2 Introduction

      2 The Age of Service

      3 Service: A Total Concept

      6 A Historical Overview of Service

      16 Chapter Summary

      17 Chapter Review

      17 Case Studies

      2 The Professional Server

      20 Introduction

      20 Finding Work

      20 Looking Professional

      21 Demeanor and Attitude of Successful Servers

      24 Learning Skills

      24 Product Knowledge

      24 Suggestive Selling

      25 Organization

      28 Tips

      29 Unions

      30 Laws Affecting Servers

      33 Chapter Summary

      34 Chapter Review

      34 Case Studies

      3 Exceeding People's Needs

      36 Introduction

      36 Managing Guest Complaints

      39 Serving Guests with Special Needs

      42 Chapter Summary

      43 Chapter Review

      43 Case Study

      4 Service Mise en Place

      46 Introduction

      47 Getting Ready

      62 Clearing and Resetting Tables

      63 Ending the Meal

      64 Quick-service Mise en Place

      65 The Cash Bank

      67 Chapter Summary

      68 Chapter Review

      68 Case Study

      5 Service in Various Industry Segments

      70 Introduction

      70 Banquet Service

      77 Service for Specific Meals

      79 Buffet Service

      82 Other Service

      86 Chapter Summary

      87 Chapter Review

      87 Case Studies

      6 Service Areas and Equipment

      92 Introduction

      92 Dining Area Equipment

      97 Table Service Equipment

      100 Menus

      102 Service Staff

      105 Chapter Summary

      106 Chapter Review

      107 Case Study

      7 Classic Service Styles

      110 Introduction

      110 French Service

      115 Russian Service

      116 American Service

      118 English Service

      119 Chinese Service

      121 Chapter Summary

      122 Chapter Review

      123 Case Study

      8 Serving the Meal

      126 Introduction

      126 Steps in Serving

      126 Greeting and Seating the Guests

      129 General Rules and Procedures for Serving

      133 Taking the Order

      138 Serving the Guests

      140 Clearing Tables

      141 Presenting the Check and Saying Goodbye

      143 Closing

      143 Formal Dining

      144 The Busperson's Role

      146 Chapter Summary

      148 Chapter Review

      148 Case Studies

      9 Bar and Beverage Service

      152 Introduction

      153 Some Important Facts about Beverage Alcohol

      155 Knowing Spirits

      158 Knowing Wine

      163 Knowing Beer

      165 Knowing Nonalcoholic Beverages

      168 Hospitality Behind the Bar

      169 Serving Spirits

      171 Serving Wine

      173 Serving Sparkling Wine

      174 Serving Beer

      174 Serving Nonalcoholic Drinks

      175 Serving Alcohol Responsibly

      179 Chapter Summary

      181 Chapter Review

      185 Case Studies

      10 Management's Role in Service

      188 Introduction

      188 Establishing Service Standards

      189 Management Functions

      193 Motivating Servers

      198 Scheduling Servers

      199 Dining Room Arrangement

      199 Kitchen Arrangement

      199 Training Servers

      202 Reservations

      205 Chapter Summary

      206 Chapter Review

      207 Case Studies

      11 Table Etiquette

      212 Introduction

      212 A History of Table Etiquette

      213 Principles of Public Dining Etiquette

      220 Tipping

      221 Dining Etiquette of Various Cultures

      225 Chapter Summary

      226 Chapter Review

      227 Case Studies

      229 Glossary

      237 Appendix: Duties of Service Workers

      243 Index

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