Description

Book Synopsis
Offers an intriguing new perspective on the outreach strategies of U.S. evangelicals. Author John Fletcher frames these activities, from door-to-door proselytising to the spirited sermons of superstar televangelists, as examples of activist performance, broadly defined here as acts performed before an audience in the hopes of changing hearts and minds.

Preaching to Convert

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    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Hardback by John Fletcher

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      Publisher: The University of Michigan Press
      Publication Date: 11/30/2013 12:00:00 AM
      ISBN13: 9780472119158, 978-0472119158
      ISBN10: 047211915X

      Description

      Book Synopsis
      Offers an intriguing new perspective on the outreach strategies of U.S. evangelicals. Author John Fletcher frames these activities, from door-to-door proselytising to the spirited sermons of superstar televangelists, as examples of activist performance, broadly defined here as acts performed before an audience in the hopes of changing hearts and minds.

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