Description

Book Synopsis
Offers an intriguing new perspective on the outreach strategies of U.S. evangelicals. Author John Fletcher frames these activities, from door-to-door proselytising to the spirited sermons of superstar televangelists, as examples of activist performance, broadly defined here as acts performed before an audience in the hopes of changing hearts and minds.

Preaching to Convert

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A Hardback by John Fletcher

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    View other formats and editions of Preaching to Convert by John Fletcher

    Publisher: The University of Michigan Press
    Publication Date: 11/30/2013 12:00:00 AM
    ISBN13: 9780472119158, 978-0472119158
    ISBN10: 047211915X

    Description

    Book Synopsis
    Offers an intriguing new perspective on the outreach strategies of U.S. evangelicals. Author John Fletcher frames these activities, from door-to-door proselytising to the spirited sermons of superstar televangelists, as examples of activist performance, broadly defined here as acts performed before an audience in the hopes of changing hearts and minds.

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