Description

Book Synopsis

Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester.

Features of this book:

  • Provides a broad, self-contained treatment of management for those without prior knowledge of management or commerce, emphasizing core ideas that every manager should know.

  • Establishes the context of modern management by characterizing the natu

Practical Management for the Digital Age

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    A Paperback by Martin Baumers

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      Book details

      Publisher CRC Press
      Published 8/26/2024
      ISBN-13 9781032120713
      978-1032120713
      ISBN-10 1032120711
      Also in:
      Technology, Engineering & Agriculture Engineering: general

      Description

      Book Synopsis

      Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester.

      Features of this book:

      • Provides a broad, self-contained treatment of management for those without prior knowledge of management or commerce, emphasizing core ideas that every manager should know.

      • Establishes the context of modern management by characterizing the natu

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