Description

Book Synopsis
This book was developed to help students and researchers in the fields of economics, finance, law and other social science areas to understand and apply neuroscience. With the use of neuroscience technologies, it is now possible to understand how people make decisions in practice, using friendly and ecological experimental setups. The first half of the book studies the decision-making process and explains how the brain is organized. It presents the brain as a distributed processing system, shows how to record brain activities, and how to combine neurosciences and statistical tools to design experiments. In the last chapters, experiments on stock market decision, dilemma judgment, vote decision and understanding of media propaganda are described and discussed.

Practical Guide To Brain Data Analysis, A

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Order before 4pm tomorrow for delivery by Sat 27 Dec 2025.

A Hardback by Joao Paulo Vieito, Armando Freitas Da Rocha, Carlos Thomaz

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    View other formats and editions of Practical Guide To Brain Data Analysis, A by Joao Paulo Vieito

    Publisher: World Scientific Publishing Co Pte Ltd
    Publication Date: 03/02/2017
    ISBN13: 9789813144439, 978-9813144439
    ISBN10: 9813144432
    Also in:
    Neurosciences

    Description

    Book Synopsis
    This book was developed to help students and researchers in the fields of economics, finance, law and other social science areas to understand and apply neuroscience. With the use of neuroscience technologies, it is now possible to understand how people make decisions in practice, using friendly and ecological experimental setups. The first half of the book studies the decision-making process and explains how the brain is organized. It presents the brain as a distributed processing system, shows how to record brain activities, and how to combine neurosciences and statistical tools to design experiments. In the last chapters, experiments on stock market decision, dilemma judgment, vote decision and understanding of media propaganda are described and discussed.

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