Description

Book Synopsis
A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.

Table of Contents
1. Sport, Media and Popular culture: Questions of Theory; 2. All our Yesterdays: A History of Media sport; 3. A Sporting triangle: Television, sport and sponsorship; 4. Power Game: Why sport Matters to Television; 5. Who Wants to Be A Millionaire? Media Sport and Stardom; 6. The Race Game: Media, sport, Race and Ethnicity; 7. For Men who Play to win; 8. Games Across frontiers; 10. Consuming Sport; 11. New Media sport.

Power Play

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    £95.00

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    RRP £100.00 – you save £5.00 (5%)

    Order before 4pm tomorrow for delivery by Tue 30 Jun 2026.

    A Hardback by Raymond Boyle, Richard Haynes

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      Publisher: Edinburgh University Press
      Publication Date: 15/06/2009
      ISBN13: 9780748635924, 978-0748635924
      ISBN10: 0748635920
      Also in:
      Sports teams and clubs

      Description

      Book Synopsis
      A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.

      Table of Contents
      1. Sport, Media and Popular culture: Questions of Theory; 2. All our Yesterdays: A History of Media sport; 3. A Sporting triangle: Television, sport and sponsorship; 4. Power Game: Why sport Matters to Television; 5. Who Wants to Be A Millionaire? Media Sport and Stardom; 6. The Race Game: Media, sport, Race and Ethnicity; 7. For Men who Play to win; 8. Games Across frontiers; 10. Consuming Sport; 11. New Media sport.

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