Description

Book Synopsis

Makes the controversial argument that reinforcement is a real and valuable force in human behavior.

2004 CHOICE Outstanding Academic Title

According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as overly simplistic. This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is rat psychology, the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.

Power of Reinforcement The SUNY series

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    A Hardback by Stephen Ray Flora

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      Publisher: State University Press of New York (SUNY)
      Publication Date: 1/16/2004 12:00:00 AM
      ISBN13: 9780791459157, 978-0791459157
      ISBN10: 0791459152

      Description

      Book Synopsis

      Makes the controversial argument that reinforcement is a real and valuable force in human behavior.

      2004 CHOICE Outstanding Academic Title

      According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as overly simplistic. This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is rat psychology, the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.

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