Description
Book SynopsisNEW YORK TIMES BESTSELLER
The New Yorker Best Books of 2022 • Financial Times Best Books of 2022 • The Economist Best Books of 2022
The dramatic rise—and unimaginable fall—of America''s most iconic corporation by New York Times bestselling author and pre-eminent financial journalist William D. CohanNo company embodied American ingenuity, innovation, and industrial power more spectacularly and more consistently than the General Electric Company. GE once developed and manufactured many of the inventions we take for granted today, nearly everything from the lightbulb to the jet engine. GE also built a cult of financial and leadership success envied across the globe and became the world’s most valuable and most admired company. But even at the height of its prestige and influence, cracks were forming in its formidable foundation.
In a masterful re-appraisal of a company that on
