Description

Book Synopsis
This small cultural history is dedicated to the hand as a popular motif in visual communication. The history of posters is rich in variations on the hand. In consumer posters, a hand presents desirable products. But the hand can also take the form of a symbolically charged gesture in the political poster. In cultural posters, the hand then becomes the emblem of the creative individual. Just as versatile as the rhetoric of the hand are its diverse uses as a design element.

Poster Collection 27: The Hand

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    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Paperback / softback by Museum fur Gestaltung Zurich

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      View other formats and editions of Poster Collection 27: The Hand by Museum fur Gestaltung Zurich

      Publisher: Lars Muller Publishers
      Publication Date: 13/10/2015
      ISBN13: 9783037784778, 978-3037784778
      ISBN10: 3037784776

      Description

      Book Synopsis
      This small cultural history is dedicated to the hand as a popular motif in visual communication. The history of posters is rich in variations on the hand. In consumer posters, a hand presents desirable products. But the hand can also take the form of a symbolically charged gesture in the political poster. In cultural posters, the hand then becomes the emblem of the creative individual. Just as versatile as the rhetoric of the hand are its diverse uses as a design element.

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