Description

Book Synopsis
This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients.

Table of Contents
Preface.

Acknowledgements.

Introduction.

Chapter 1. Future Tense.

Chapter 2. Positioning.

Chapter 3. Firm Identity and Purpose.

Chapter 4. Markets and Services.

Chapter 5. The Marketing System.

Chapter 6. Organization Development.

Chapter 7. Advanced Research and Open Innovation.

APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.

Afterword: THE FUTURE OF THE DESIGN PROFESSION.

About the Book.

Index.

Positioning for Architecture and Design Firms

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    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Hardback by Jack Reigle

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      View other formats and editions of Positioning for Architecture and Design Firms by Jack Reigle

      Publisher: John Wiley & Sons Inc
      Publication Date: 06/05/2011
      ISBN13: 9780470472255, 978-0470472255
      ISBN10: 0470472251
      Also in:
      Architecture

      Description

      Book Synopsis
      This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients.

      Table of Contents
      Preface.

      Acknowledgements.

      Introduction.

      Chapter 1. Future Tense.

      Chapter 2. Positioning.

      Chapter 3. Firm Identity and Purpose.

      Chapter 4. Markets and Services.

      Chapter 5. The Marketing System.

      Chapter 6. Organization Development.

      Chapter 7. Advanced Research and Open Innovation.

      APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.

      Afterword: THE FUTURE OF THE DESIGN PROFESSION.

      About the Book.

      Index.

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