Description

Book Synopsis
This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients.

Table of Contents
Preface.

Acknowledgements.

Introduction.

Chapter 1. Future Tense.

Chapter 2. Positioning.

Chapter 3. Firm Identity and Purpose.

Chapter 4. Markets and Services.

Chapter 5. The Marketing System.

Chapter 6. Organization Development.

Chapter 7. Advanced Research and Open Innovation.

APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.

Afterword: THE FUTURE OF THE DESIGN PROFESSION.

About the Book.

Index.

Positioning for Architecture and Design Firms

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    A Hardback by Jack Reigle

    £999.99

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      Book details

      Publisher John Wiley & Sons Inc
      Published 6 May 2011
      ISBN-13 9780470472255
      978-0470472255
      ISBN-10 0470472251

      Description

      Book Synopsis
      This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients.

      Table of Contents
      Preface.

      Acknowledgements.

      Introduction.

      Chapter 1. Future Tense.

      Chapter 2. Positioning.

      Chapter 3. Firm Identity and Purpose.

      Chapter 4. Markets and Services.

      Chapter 5. The Marketing System.

      Chapter 6. Organization Development.

      Chapter 7. Advanced Research and Open Innovation.

      APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.

      Afterword: THE FUTURE OF THE DESIGN PROFESSION.

      About the Book.

      Index.

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