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Book Synopsis
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.

Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Steve Jobs was famous for his storytelling. Today, narrative is a privileged form of communication for organizations. In Portrait of the Manager as a Young Author, Philipp Schönthaler explains this unlikely alliance between business and storytelling.

The contradictions are immediately apparent. If, as the philosopher Hans Blumenberg writes, stories are told to pass the time, managers would seem to have little time to spare. And yet, Schönthaler reports, stories are useful in handling complexity. When digital information flows too quickly and exceeds the capacity o

Portrait of the Manager as a Young Author Volume

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A Paperback / softback by Philipp Schönthaler, Amanda DeMarco

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    View other formats and editions of Portrait of the Manager as a Young Author Volume by Philipp Schönthaler

    Publisher: MIT Press Ltd
    Publication Date: 18/09/2018
    ISBN13: 9780262535748, 978-0262535748
    ISBN10: 0262535742
    Also in:
    Corporate governance

    Description

    Book Synopsis
    What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.

    Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Steve Jobs was famous for his storytelling. Today, narrative is a privileged form of communication for organizations. In Portrait of the Manager as a Young Author, Philipp Schönthaler explains this unlikely alliance between business and storytelling.

    The contradictions are immediately apparent. If, as the philosopher Hans Blumenberg writes, stories are told to pass the time, managers would seem to have little time to spare. And yet, Schönthaler reports, stories are useful in handling complexity. When digital information flows too quickly and exceeds the capacity o

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