Description
Book SynopsisWhether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.
Inside Pop-Up Business For Dummies, you'll find:
- Planning your pop-up venture - whether it's a shop, studio, gallery, or community hub.
- Finding the right space for you.
- Negotiating with the landlord and sorting out the legalities.
- Fixing up and fitting out your space on a budget.
- Pulling in the punters - advertising and marketing your pop-up.
- Managing a successful pop-up business day-to-day.
- Closing up shop efficiently.
- Lots of case studies, checklists, tips and hints from experienced pop-up people!
Trade ReviewI would recommend it as essential reading for anybody considering their own pop-up, and will definitely use it when developing my own projects in the future (Arts Porfessional, December 2012) One of the ways to keep the conventional retail model fresh is elegantly explained Thompson explains its principles and practice brilliantly and succinctly. (Cambridge Business, March 2013) What makes Dan Thompson s book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media. (Ceramic Review, May 2013) I think this book is a must for people starting a pop up business. From its checklists to its well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff. (Frost Magazine, May 2013)
Table of ContentsIntroduction 1
Part I: Planning to Pop Up 7
Chapter 1: Welcome to the World of Pop Ups 9
Chapter 2: Developing Your Pop Up Plan 19
Part II: Building on Your Pop Up Foundations 35
Chapter 3: Building Your Team 37
Chapter 4: Funding Your Project 57
Chapter 5: Finding Your Space and Your Landlord 73
Part III: Filling Your Pop Up with People 89
Chapter 6: Making an Impression: Branding and Marketing 91
Chapter 7: Producing and Distributing Leaflets and Posters 107
Chapter 8: Making the Most of Social Media 121
Chapter 9: Cooking Up a Media Storm for Your Pop Up 139
Part IV: Running Your Pop Up 153
Chapter 10: Designing and Kitting Out Your Space 155
Chapter 11: Managing Your Shop and Staff 173
Chapter 12: Meeting Your Customers 185
Part V: Looking to the Future 197
Chapter 13: Measuring the Success of Your Pop Up 199
Chapter 14: Packing Up and Moving On 213
Part VI: The Part of Tens 223
Chapter 15: Ten Useful Items to Have in Your Pop Up 225
Chapter 16: Ten Reasons Why Your Pop Up is Good for Business 231
Index 237
