Description

Book Synopsis
This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.

Polls Pollsters and Public Opinion

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Order before 4pm today for delivery by Mon 12 Jan 2026.

A Paperback by Clifford Young

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    View other formats and editions of Polls Pollsters and Public Opinion by Clifford Young

    Publisher: Cambridge University Press
    Publication Date: 7/4/2024
    ISBN13: 9781108790000, 978-1108790000
    ISBN10: 1108790003

    Description

    Book Synopsis
    This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.

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