Description

Book Synopsis
This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.

Polls Pollsters and Public Opinion

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    A Paperback by Clifford Young

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      Book details

      Publisher Cambridge University Press
      Published 7 April 2024
      ISBN-13 9781108790000
      978-1108790000
      ISBN-10 1108790003
      Also in:
      Dictionaries, Reference & Language Data science and analysis

      Description

      Book Synopsis
      This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.

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