Description

Book Synopsis
Examining the polling practices of six presidential administrations - those of Nixon, Ford, Carter, Reagan, Bush and Clinton - this work dissects the poll apparatus of each period. It contends that while White House polls significantly influence presidential messages, their impact is limited.

Trade Review
"Polling to Govern is a thoughtful, detailed, and significant analysis of how six U.S. presidents from Richard Nixon to Bill Clinton used public opinion polls to develop presidential leadership." -- Perspectives on Political Science
"A thoughtful, thorough analysis of White House polling operations and the data obtained from those polls." -- Choice
"Employing superb historical instincts and considerable research skills, [Heith] has produced a nuanced evaluation of 'the permanent campaign,' the seemingly constant presidential search for high approval ratings." -- Journal of Interdisciplinary History
"[Polling to Govern] offers lots of interesting findings and insights. Students of the presidency will surely profit from reading [it]." -- Presidential Studies Quarterly

Polling to Govern

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    A Paperback / softback by Diane J. Heith

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      Book details

      Publisher Stanford University Press
      Published 28 October 2003
      ISBN-13 9780804748490
      978-0804748490
      ISBN-10 0804748497

      Description

      Book Synopsis
      Examining the polling practices of six presidential administrations - those of Nixon, Ford, Carter, Reagan, Bush and Clinton - this work dissects the poll apparatus of each period. It contends that while White House polls significantly influence presidential messages, their impact is limited.

      Trade Review
      "Polling to Govern is a thoughtful, detailed, and significant analysis of how six U.S. presidents from Richard Nixon to Bill Clinton used public opinion polls to develop presidential leadership." -- Perspectives on Political Science
      "A thoughtful, thorough analysis of White House polling operations and the data obtained from those polls." -- Choice
      "Employing superb historical instincts and considerable research skills, [Heith] has produced a nuanced evaluation of 'the permanent campaign,' the seemingly constant presidential search for high approval ratings." -- Journal of Interdisciplinary History
      "[Polling to Govern] offers lots of interesting findings and insights. Students of the presidency will surely profit from reading [it]." -- Presidential Studies Quarterly

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