Description

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Polling and the Public: What Every Citizen Should Know

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Paperback / softback by Herbert Asher

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Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media... Read more

    Publisher: SAGE Publications Inc
    Publication Date: 04/10/2016
    ISBN13: 9781506352428, 978-1506352428
    ISBN10: 1506352421

    Number of Pages: 360

    Non Fiction , Politics, Philosophy & Society

    Description

    Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

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