Description
Book SynopsisIn Politicking Online contributors explore the impact of technology for electioneering purposes, from running campaigns and increasing representation to ultimately strengthening democracy.
Trade Review"A very valuable addition to the literature on political campaigns and communications, serving an important role in addressing the intersection of technology and human behavior." -- Paul M.A. Baker * Center for Advanced Communications Policy, Georgia Institute of Technology *
"
Politicking Online is a comprehensive, thoughtful, and idea-provoking survey of the current state of political communication on the Internet and other new media venues...A useful reference for the scholar and student as well as a very informative read for citizens in our rapidly evolving e-democracy." -- David D. Perlmutter * School of Journalism & Mass Communications, University of Kansas *
"Panagopoulos has assembled 16 original studies that explore how some of the political campaigns of 2008 adapted to and used the Internet as a tool to inform, target, and mobilize volunteers, contributors, and voters. The most innovative aspects of this anthology are the four essays that discuss how blogs and social networking sites were utilized in campaigns. Overall, this innovative text provides a solid foundation for understanding how new technology is influencing political campaigns. Highly recommended." * Choice *
"These contributions help us better understand the many different ways the web is leaving its mark on politics.
Politicking Online is recommended reading for scholars and students of American politics, electorial campaigns and political communication, and a valuable addition to existing scholarship on the Web and politics. The findings should be thought-provoking and raise new questions as we conduct democacy during an ongoing technological revolution." * American Review of Politics *
Table of ContentsPreface and Acknowledgments
Technology and the Modern Political Campaign
Part I: Candidate Websites The Technological Development of Candidate Websites
Closing Gaps, Moving Hurdles
Trickle-Down Technology?
Do Campaign Websites Really Matter in Electoral Civic Engagement?
Part II: Technology and Voter Mobilization Clicking for Cash
The Impact of Email Campaigns on Voter Mobilization
Mobilizing the Mobiles
Online Political Advertising
Part III: International Perspectives "Under Construction"
Mobile Democracy
Part IV: The Latest Developments Bloggers at the Gates
Voters, MySpace, and YouTube
"Friend" the President
The Political Impact of Facebook
Conclusion
Notes on contributors
Index
