Description

This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer’s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.

Politicizing Consumer Choice: Ethical Dimensions of Consumerism in the United States

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Paperback / softback by Christian Gunkel

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This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of... Read more

    Publisher: Peter Lang AG
    Publication Date: 26/11/2014
    ISBN13: 9783631654750, 978-3631654750
    ISBN10: 3631654758

    Number of Pages: 134

    Non Fiction , Politics, Philosophy & Society

    Description

    This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer’s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.

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