Description

Book Synopsis

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.



Table of Contents

Acknowledgments

Introduction

Chapter One: Media Use in American Presidential Campaigns

Chapter Two: Brief History of Political Media

Chapter Three: Blogs and Barack Obama’s Rhetoric

Chapter Four: Twitter and Mitt Romney’s Rhetoric

Chapter Five: 2016 Presidential Campaign Narrative

Chapter Six: Hillary Clinton: Cyborg Candidate

Chapter Seven: Donald Trump’s Rhetrickery

Chapter Eight: Conclusion

Bibliography

About the Author

Political Rhetoric Social Media and American

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    A Hardback by Janet Johnson

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      Publisher: Lexington Books
      Publication Date: Publication Date: 1/10/2020 12:12:00 AM
      ISBN13: 9781498540834, 978-1498540834
      ISBN10: 149854083X

      Description

      Book Synopsis

      Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.



      Table of Contents

      Acknowledgments

      Introduction

      Chapter One: Media Use in American Presidential Campaigns

      Chapter Two: Brief History of Political Media

      Chapter Three: Blogs and Barack Obama’s Rhetoric

      Chapter Four: Twitter and Mitt Romney’s Rhetoric

      Chapter Five: 2016 Presidential Campaign Narrative

      Chapter Six: Hillary Clinton: Cyborg Candidate

      Chapter Seven: Donald Trump’s Rhetrickery

      Chapter Eight: Conclusion

      Bibliography

      About the Author

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