Description
Book SynopsisPolitical Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.
Table of ContentsAcknowledgments
Introduction
Chapter One: Media Use in American Presidential Campaigns
Chapter Two: Brief History of Political Media
Chapter Three: Blogs and Barack Obama’s Rhetoric
Chapter Four: Twitter and Mitt Romney’s Rhetoric
Chapter Five: 2016 Presidential Campaign Narrative
Chapter Six: Hillary Clinton: Cyborg Candidate
Chapter Seven: Donald Trump’s Rhetrickery
Chapter Eight: Conclusion
Bibliography
About the Author
