Description

Book Synopsis
Political parties use marketing techniques to attract voters, a trend explored in a new book. With democracy firmly established, the role of political consultancy is expected to grow significantly in the next 25 years. The focus is on leveraging technology and management strategies to navigate the evolving landscape of elections.

Political Marketing in India

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    A Hardback by Arun Kumar

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      Publisher: Regal Publications
      Publication Date: 30/05/2009
      ISBN13: 9788184840384, 978-8184840384
      ISBN10: 8184840381

      Description

      Book Synopsis
      Political parties use marketing techniques to attract voters, a trend explored in a new book. With democracy firmly established, the role of political consultancy is expected to grow significantly in the next 25 years. The focus is on leveraging technology and management strategies to navigate the evolving landscape of elections.

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