Description

Book Synopsis
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

Table of Contents

List of tables, figures and boxes
Preface
1. The political market and political marketing
2. Thatcher the marketing pioneer
3. The death of political conviction: how voters rejected product-oriented parties
4. You can’t sell politicians like soap powder
5. Mis-marketing the Conservatives in 2005
6. Blair and the New Labour design: a classic market-oriented party?
7. Marketing in opposition: the importance of leadership, internal marketing and management
8. Marketing in government: New Labour 1997–2005
9. A political marketing democracy?
Bibliography
Index

Political Marketing and British Political Parties

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    A Paperback by Jennifer Lees-Marshment

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      Publisher: Manchester University Press
      Publication Date: 8/1/2008 12:00:00 AM
      ISBN13: 9780719077197, 978-0719077197
      ISBN10: 0719077192

      Description

      Book Synopsis
      Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

      Table of Contents

      List of tables, figures and boxes
      Preface
      1. The political market and political marketing
      2. Thatcher the marketing pioneer
      3. The death of political conviction: how voters rejected product-oriented parties
      4. You can’t sell politicians like soap powder
      5. Mis-marketing the Conservatives in 2005
      6. Blair and the New Labour design: a classic market-oriented party?
      7. Marketing in opposition: the importance of leadership, internal marketing and management
      8. Marketing in government: New Labour 1997–2005
      9. A political marketing democracy?
      Bibliography
      Index

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