Description

Book Synopsis
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

Table of Contents

List of tables, figures and boxes
Preface
1. The political market and political marketing
2. Thatcher the marketing pioneer
3. The death of political conviction: how voters rejected product-oriented parties
4. You can’t sell politicians like soap powder
5. Mis-marketing the Conservatives in 2005
6. Blair and the New Labour design: a classic market-oriented party?
7. Marketing in opposition: the importance of leadership, internal marketing and management
8. Marketing in government: New Labour 1997–2005
9. A political marketing democracy?
Bibliography
Index

Political Marketing and British Political Parties

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Order before 4pm today for delivery by Tue 30 Dec 2025.

A Paperback by Jennifer Lees-Marshment

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    View other formats and editions of Political Marketing and British Political Parties by Jennifer Lees-Marshment

    Publisher: Manchester University Press
    Publication Date: 8/1/2008 12:00:00 AM
    ISBN13: 9780719077197, 978-0719077197
    ISBN10: 0719077192
    Also in:
    Political campaigning and advertising Political parties and party platforms

    Description

    Book Synopsis
    Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

    Table of Contents

    List of tables, figures and boxes
    Preface
    1. The political market and political marketing
    2. Thatcher the marketing pioneer
    3. The death of political conviction: how voters rejected product-oriented parties
    4. You can’t sell politicians like soap powder
    5. Mis-marketing the Conservatives in 2005
    6. Blair and the New Labour design: a classic market-oriented party?
    7. Marketing in opposition: the importance of leadership, internal marketing and management
    8. Marketing in government: New Labour 1997–2005
    9. A political marketing democracy?
    Bibliography
    Index

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