Description

Book Synopsis

Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular cultureincluding music cultures, fandoms, and community, mass, and digital mediato demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

Political Economy of Contemporary African Popular

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      Publisher: Lexington Books
      Publication Date: 1/9/2024
      ISBN13: 9781666955668, 978-1666955668
      ISBN10: 1666955663

      Description

      Book Synopsis

      Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular cultureincluding music cultures, fandoms, and community, mass, and digital mediato demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

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