Description

Book Synopsis
One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants.

Trade Review
...an extensive survey of political consultants...in-depth interviews...and case studies makes for interesting reading...a welcome addition to the literature on political campaigning and consultants. -- James A. Woods, Southeastern Political Review
...an extensive survey of political consultants...in-depth interviews...and case studies makes for interesting reading...a welcome addition to the literature on political campaigning and consultants. -- James A. Woods, Southeastern Political Review

Political Consultants and Negative Campaigning

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    A Paperback by Kerwin C. Swint

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      Publisher: University Press of America
      Publication Date: Publication Date: 3/15/1998 12:00:00 AM
      ISBN13: 9780761810094, 978-0761810094
      ISBN10: 0761810099

      Description

      Book Synopsis
      One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants.

      Trade Review
      ...an extensive survey of political consultants...in-depth interviews...and case studies makes for interesting reading...a welcome addition to the literature on political campaigning and consultants. -- James A. Woods, Southeastern Political Review
      ...an extensive survey of political consultants...in-depth interviews...and case studies makes for interesting reading...a welcome addition to the literature on political campaigning and consultants. -- James A. Woods, Southeastern Political Review

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