Description
Book SynopsisDramatic changes in society, technology and culture have transformed the relationship between political parties, the media, and the individual voter over the last fifty years. The leading researchers gathered in this volume offer a comprehensive analysis of the evolution of British political communication since 1945. They explore the competition for coverage between political parties and media organizations, the ongoing rivalry between politicians and the press, and the implications for the quality of British democracy.
Table of ContentsList of Tables List of Figures List of Acronyms Acknowledgements Notes on the Contributors Introduction: J.Bartle & D.Griffiths Changing Voters or Changing Models of Voting?; J.Bartle Power as well as Persuasion: Political Communication and Party Development; D.Wring The Rise of Campaign Professionalism; M.Harrop The Fall and Rise of Constituency Campaigning; D.Denver & G.Hands The National Daily Press; C.Seymour-Ure British Political Broadcasting from 1945 to 1997: The Developing System; P.Goddard Referendum Campaigning; D.Griffiths Assessing Communications and Campaign Effects on Voters; J.Bartle Political Communications and Democratic Politics; P.Norris Index
