Description

Book Synopsis
Covers the history of the media in the UK and the USA including the concentration of ownership and the emergence of media technologies. This book considers the influence on the electorate and the conduct of democratic politics. It also explains the constitutional significance of the politics of the media.

Table of Contents
Preface; Introduction; Part 1: Party Political Communication; 1. Three Phases of Evolution; 2. The Modern Communication Strategy; 3. Direct Sales: Pre-modern Communication in the Post-modern Age; 4. Political Advertising; 5. News Management in the Age of 'Spin'; Part 2: Politics and the Media; 6. Media Bias; 7. Media Effects; 8. Media Policy (1): Ownership and Control; 9. Media Policy (2): Content; 10. Conclusion: the Politics of Communication; Index.

Political Communication

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    A Paperback / softback by Steven Foster

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      Publisher: Edinburgh University Press
      Publication Date: 31/03/2010
      ISBN13: 9780748625710, 978-0748625710
      ISBN10: 0748625712
      Also in:
      Media studies

      Description

      Book Synopsis
      Covers the history of the media in the UK and the USA including the concentration of ownership and the emergence of media technologies. This book considers the influence on the electorate and the conduct of democratic politics. It also explains the constitutional significance of the politics of the media.

      Table of Contents
      Preface; Introduction; Part 1: Party Political Communication; 1. Three Phases of Evolution; 2. The Modern Communication Strategy; 3. Direct Sales: Pre-modern Communication in the Post-modern Age; 4. Political Advertising; 5. News Management in the Age of 'Spin'; Part 2: Politics and the Media; 6. Media Bias; 7. Media Effects; 8. Media Policy (1): Ownership and Control; 9. Media Policy (2): Content; 10. Conclusion: the Politics of Communication; Index.

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