Description

Book Synopsis
This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

Political Campaign Communication Principles and

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    A Paperback by Judith S. Trent

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      Publisher: Rowman & Littlefield Publishers
      Publication Date: 11/19/2015
      ISBN13: 9781442243347, 978-1442243347
      ISBN10: 1442243341

      Description

      Book Synopsis
      This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

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