Description
Book SynopsisPolitical Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.
Trade ReviewThis volume brings together insightful and original projects addressing campaign communication theory, method, and practice. It embraces multiple perspectives, methods, and cases. The chapters address historical and comparative work with many also shedding light on the conditions leading to the unexpected outcome of the 2016 presidential election. -- Sharon Jarvis, University of Texas at Austin
Bob Denton is the ideal scholar to help us understand the development of political communication as an area of study, particularly as he has been one of the leading figures in guiding the emergence of the discipline. In this collection of chapters, our knowledge of political communication is further advanced as we learn of key theories, methods of analysis and important insights regarding the practice of political communication. This book is a superb volume of research that illuminates where we’ve been and, perhaps more importantly, where we may be headed as discipline of study. -- Mitchell S. McKinney, University of Missouri
Bob Denton has done it again. In Political Campaign Communication: Theory, Method and Practice he has collected thoughtful and significant work by scholars connecting the unique and ground-breaking 2016 election to the important work in the field of political communication. This timely collection offers insights on how the election evidenced practices that forced us to reexamine how we think about and study political communication in the contemporary world. The authors adroitly navigate the complexities of numerous aspects of the election, from traditional campaign rhetoric, to the examination of the role played by mainstream media and late night comedians. This book needs to be on the shelves for anyone who teaches, studies or is even interested in the dynamic world of political communication. -- Joseph M. Valenzano III, University of Dayton
Table of ContentsContents Acknowledgments Introduction: Political Campaign Communication—Theory, Method and Practice and the Emergence of a Discipline of Study Robert E. Denton, Jr. Section I: Theory Chapter 1: The Functional Theory of Political Campaign Discourse William L. Benoit Chapter 2: “What a Snob”: The Reconciliation of Higher Education and Neoliberalism in the 2012 Republican Presidential Primary Luke Winslow and Carly de Anda Chapter 3: What is Happening There?: Norwegian Newspaper Coverage of the 2016 U.S. Presidential Election Michael Nitz Chapter 4: Intensity of Face Threats in the 2008, 2012 and 2016 US Presidential Debates William O. Dailey, Shelly S. Hinck, Robert S. Hinck, and Edward A. Hinck Chapter 5: Too Early to be Funny? An Analysis of Late Night Comedy During the 2016 U.S. Presidential Primaries Michael Nitz, Allison Koehn, and Hayley McCarron Section II: Method Chapter 6: Presidential Debate and Conflict Bias Joan L. Conners Chapter 7: Main Stream Press Framing of the RNC and DNC 2016 Presidential Nomination Acceptance Speeches: Terministic Screens and the Discovery of the Worldview of the Press Jim A. Kuypers Chapter 8: Making a Case for Textual Criticism: Hillary Studies and the State of Political Campaign Scholarship Melody Lehn Chapter 9: Barack Obama’s Response to the “Angry Black Man” Race Card: A Critical Analysis of “A More Perfect Union” Ronald E. Lee and Aysel Morin Chapter 10: Kenney and Identification in Houston J. David Trebing Section III: Practice Chapter 11: Political Election TV Spots William L. Benoit Chapter 12: Campaign Politics of Sight and Sound: Populist Rhetoric in a Media Maelstrom John S. Nelson and Anna Lorien Nelson Chapter 13: The Refutational Power of Ad Personam and Tu Quoque Attacks in Advancing Trump’s “Change” Counter-Narrative During the 2016 General Election Presidential Debates Kathryn M. Olson Chapter 14: Acting “Presidential”: The Modern Campaign Meets the Ubiquitous Presidency Joshua M. Scacco and Kevin M. Coe Chapter 15: Orchestrating “The Show:” The 2016 Political Party Conventions in Historical Context Theodore F. Sheckels Chapter 16: National Conventions: Evolving Functions and Forms Tammy R. Vigil Chapter 17: Tweeting Our Differences: Comparing Candidate Communication in Mixed-Gender and Same-Gender Elections Lindsey M. Meeks Bibliography About the Editor and Contributors
