Description
Book SynopsisThree of the most exciting areas in the world of information technology have tremendous synergies and are closely connected in the worlds of information and entertainment: electronic games, mobile apps and social media. Competition continues to heat up as mergers and acquisitions create international mega-firms, and hundreds of millions of people connect worldwide via online gaming platforms and social media such as Facebook. As social media grows more global, it is also being incorporated in virtually all online activities, from business collaboration to online retailing. Games are growing in two channels at once: online and offline. While multi-player games online are vastly popular, game machine manufacturers such as Microsoft, Sony and Nintendo continue to introduce big breakthroughs in handsets that keep players excited, including the new move towards 3D. Meanwhile, apps are changing the shape of the mobile and wireless industry. This carefully researched book is a complete market research and business intelligence tool--everything you need to know about the business of games, apps and social media. The book includes our analysis of games, apps and social media industry trends; dozens of statistical tables; an industry glossary; a database of industry associations and professional organizations; and our in-depth profiles of more than 200 of the world's leading companies, both in the U.S. and abroad. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Table of Contents
- How To Use This Book
- Chapter 1: Major Trends Affecting the Games, Apps & Social Media Industry
- 1) Introduction to the Games, Apps and Social Media Industry
- 2) Overview of the Electronic Games Industry
- 3) Overview of the Mobile Apps Industry
- 4) Overview of the Social Media Industry
- 5) Social Media Rakes in Global Online and Mobile Ad Revenues
- 6) Streaming Apps Take Over TVs
- 7) New Video Game Console Technologies and Features Boost Sales
- 8) Online (Cloud Gaming) & Mobile Games Compete with Consoles
- 9) Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
- 10) The Metaverse Attracts Investment
- 11) Fantasy Sports Post Growth, with 60 Million Players
- 12) eSports: Electronic Games Become Spectator Sports
- 13) Virtual Worlds Provide Revenue for Games Publishers
- 14) Global Mobile Apps Revenues Hit $167 Billion Yearly
- 15) Embedded LTE Wi-Fi and Onboard Apps Incorporated by Auto Makers in New Car Infotainment Systems
- 16) Gamification: Games Technology Boosts Education and Training
- 17) Sports Equipment and Social Media Converge
- 18) Digital Assistants Include Amazon's Echo and Google's Home/Alexa and Similar Software Power Third-Party Developers
- 19) The Future of Games, Apps & Social Media
- Chapter 2: Games, Apps & Social Media Industry Statistics
- Games, Apps & Social Media Industry Statistics and Market Size Overview
- Internet Usage Demographics, U.S.: 2021
- Use of Different Online Platforms: 2022
- Social Media Usage Demographics, U.S.: 2021
- Home Broadband Adoption Demographics, U.S.: 2021
- Smartphone Adoption Demographics, U.S.: 2021
- Number of Business & Residential High Speed Internet Lines, U.S.: 2018-2023
- Software Publishing Industry, U.S.: Estimated Revenue, Inventories & Expenses: 2017-2022
- Software Publishing Industry, U.S.: Estimated Selected Expenses: 2017-2022
- Wireless Telecommunications Carriers (except Satellite): Estimated Sources of Revenue & Expenses, U.S.: 2018-2021
- Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
- Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2017-2022
- Internet Access Technologies Compared
- Chapter 3: Games, Apps & Social Media Industry Contacts
- Addresses, Telephone Numbers and Internet Sites
- Chapter 4: THE GAMES, APPS & SOCIAL MEDIA 200:
- Who They Are and How They Were Chosen
- Index of Companies Within Industry Groups
- Alphabetical Index
- Index of U.S. Headquarters Location by State
- Index of Non-U.S. Headquarters Location by Country
- Individual Profiles on each of THE GAMES, APPS & SOCIAL MEDIA 200
- Additional Indexes
- Index of Hot Spots for Advancement for Women/Minorities
- Index by Subsidiaries, Brand Names and Affiliations
- A Short Games, Apps & Social Media Industry Glossary
