Description

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.

Playing to Win: Sports, Video Games, and the Culture of Play

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Hardback by Thomas P. Oates , Robert Alan Brookey

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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and... Read more

    Publisher: Indiana University Press
    Publication Date: 12/01/2015
    ISBN13: 9780253014993, 978-0253014993
    ISBN10: 0253014999

    Number of Pages: 252

    Non Fiction , Politics, Philosophy & Society

    Description

    In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.

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