Description
Book SynopsisPlaying to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing Director of a UK PLC when it floated in 1997. Although the club was the "football equivalent of a rubbish dump" and women were barely even seen on the terraces in the early 90s, Karren Brady persuaded her backers to acquire the club and single-mindedly revolutionised it, clearing the debt, taking Birmingham City into the Premier League and transforming it into a viable business.
How did she do it? How did a 23-year-old woman with little previous experience at this level of management walk into a man?s world and achieve such success? In Playing to Win, she reveals her secrets and shares with other women the techniques they can adopt to succeed in their own lives, on their own terms. Her ten motivational rules are self-help classics: ambition, determination, courage, charm, hard work, attitude, humour, confidence, focus and communication. Playing to Win shows women how to grow in each of these areas and achieve the success they dream of. And like all great self-help, her principles apply across all areas of experience - work and personal life. Playing to Win is a handbook for success in any situation.
Moving from Karren?s story, how she has transformed a business and maintained a full and stable personal life, to a chapter-by-chapter study of the ten principles successful women need to adopt, Playing to Win is essential reading for women who want to have it all.
Trade Review“… a first-rate handbook for women keen to succeed in business.” (Daily Express, 23.March 2004)
"… a first-rate handbook for women keen to succeed in the business world." (Daily Star, 23 April 2004)
"… tips and secrets on how to change yourself to improve your chances." (Daily Post, 28 April 2004)
Table of ContentsIntroduction.
1. Starting Out.
2. The Ten Principles of Success.
3. Making Your Mark.
4. Selling Your Dreams.
5. Under the (Media) Spotlight.
6. Winning Against the Odds.
7. The Tricks of the Trade.
8. Creating the Right Culture.
9. Family Ties.
10. The Winning Habit.
Epilogue: Some Final Words of Advice.
Index.
