Description
Book SynopsisLibrary programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library?
Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will:
- Walk readers through the stages of library programming and promotion
- Act as a how-to for health sciences librarians looking to create successful outreach events
- Highlight how other health sciences libraries just like yours have successfully created programs for their users, even those with little to no programming budget
- Encourage readers to think creatively about their own programming and events
Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don’t need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.
Table of ContentsPreface
Acknowledgments
Part I
Chapter 1: Introduction
Shalu Gillum, Natasha Williams
Chapter 2: The Life Cycle of Planning and Promoting Library Events
Shalu Gillum, Natasha Williams
Chapter 3: Budgeting for Library Programming
Shannon Jones
Chapter 4: Brainstorming Ideas for Library Events
Tamara M. Nelson
Chapter 5: A Purposeful Approach to Library Events Promotion
Erinn E. Aspinall
Chapter 6: Assessment of Library Programming
Shalu Gillum, Natasha Williams
Part II
Chapter 7: Case Study: Using Contests on Social Media to Grow Your Audience and Increase Engagement
Kelsa Bartley
Chapter 8: Case Study: Women of Color in Medicine: A Panel Discussion
Jessica A. Koos, Mona Ramonetti
Chapter 9: Case Study: Orlando Health UpSkill: A Case Study of a Hospital Library Integrated Workforce Initiative
Aidybert Weeks, Stephanie Harris
Chapter 10: Case Study: Developing a multi-faceted, intentional approach to library promotion through an Effective Communications Committee: A case study
Mary Joan (M.J.) Tooey, Lauren Wheeler
Chapter 11: Case Study: Halloween Themed Library Awareness Program for National Medical Librarians Month
Jaclyn Castek, Angie Novak
Chapter 12: Case Study: Library Fun Labs: A Successful Experiment in Crafting Community
Katherine A. Morley Eramo, Rebecca A. Morin, Amy E. LaVertu, Katherin R. Deford, Tom Quinn and Siamak Samiean
Chapter 13: Case Study: Partnering with Public Libraries in Rural and Underserved Areas of North Carolina: A Case Study in Providing Community Outreach
Terri Ottosen, Nandita S. Mani, Megan Fratta, Michelle Cawley
Chapter 14: Case Study: Easy but Effective Virtual Programming: HSL Podcast Club
Carly Lambert, Shalu Gillum
About the Editors and Contributors
