Description
Book SynopsisTaking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of
Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources,
Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.
Trade Review""Provides a very practical guide through all stages of PR work."" * Distinguished Professor Jim Macnamara, School of Communication, University of Technology Sydney *
""This is the one book I would recommend to every PR practitioner I know. It simply covers everything you need to know about one of the fundamental aspects of PR practice."" * Mandy Pearse, CIPR President 2021 *
"Today's context for business and society is more complex and dynamic than ever and this book is timeless - giving PR practitioners and executives the framework and skills to navigate this context and develop strategic and resilient communication strategies with which their organizations will thrive." * Rachel Royall, Director Healthcare, Wellbeing and Life Sciences at Markettiers, and Visiting Lecturer, Quadriga University *
"You'll want to keep this book to hand on your desk. It's a book to return to regularly in daily practice. Mine is well-thumbed." * Stephen Waddington, Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University *
""Combines the action-orientation needed in the practice with the contextual wisdom achieved through research."" * Professor Gregor Halff, Dean, Copenhagen Business School *
""Read this. Refer to it. Put it on your desk. It will help you become a better communicator and deliver more impact for the stakeholders your organization serves."" * Sarah Pinch, MD, Pinch Point Communications, Chair, Taylor Bennett Foundation and past CIPR President *
Table of Contents
- Chapter - 01: Planning and managing – The context;
- Chapter - 02: Public relations in context;
- Chapter - 03: Starting the planning process;
- Chapter - 04: Research and analysis;
- Chapter - 05: Communication theory and setting aims and objectives;
- Chapter - 06: Knowing the public and messages;
- Chapter - 07: Strategy and tactics;
- Chapter - 08: Timescales and resources;
- Chapter - 09: Knowing what has been achieved – Evaluation and review
