Description

Book Synopsis
Learn the overlooked skill that is essential to Wall Street success Pitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets.

Table of Contents

Preface ix

Introduction 1

Part I The Perfect Investment 23

Chapter 1 How to Value an Asset 25

Chapter 2 How to Value a Business 43

Chapter 3 How to Evaluate Competitive Advantage and Value Growth 71

Chapter 4 How to Think About a Security’s Intrinsic Value 127

Chapter 5 How to Think About Market Efficiency 145

Chapter 6 How to Think About the Wisdom of Crowds 171

Chapter 7 How to Think About Behavioral Finance 223

Chapter 8 How to Add Value Through Research 267

Chapter 9 How to Assess Risk 299

Part II the Perfect Pitch 337

Chapter 10 How to Select a Security 339

Chapter 11 How to Organize the Content of the Message 371

Chapter 12 How to Deliver the Message 395

Acknowledgments 431

Art Acknowledgments 435

About the Authors 439

Index 441

Pitch the Perfect Investment The Essential Guide

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    A Hardback by Paul D. Sonkin, Paul Johnson

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      Book details

      Publisher John Wiley & Sons Inc
      Published 3 November 2017
      ISBN-13 9781119051787
      978-1119051787
      ISBN-10 1119051789
      Also in:
      Business, Finance & Law Finance and accounting

      Description

      Book Synopsis
      Learn the overlooked skill that is essential to Wall Street success Pitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets.

      Table of Contents

      Preface ix

      Introduction 1

      Part I The Perfect Investment 23

      Chapter 1 How to Value an Asset 25

      Chapter 2 How to Value a Business 43

      Chapter 3 How to Evaluate Competitive Advantage and Value Growth 71

      Chapter 4 How to Think About a Security’s Intrinsic Value 127

      Chapter 5 How to Think About Market Efficiency 145

      Chapter 6 How to Think About the Wisdom of Crowds 171

      Chapter 7 How to Think About Behavioral Finance 223

      Chapter 8 How to Add Value Through Research 267

      Chapter 9 How to Assess Risk 299

      Part II the Perfect Pitch 337

      Chapter 10 How to Select a Security 339

      Chapter 11 How to Organize the Content of the Message 371

      Chapter 12 How to Deliver the Message 395

      Acknowledgments 431

      Art Acknowledgments 435

      About the Authors 439

      Index 441

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