Description
Book SynopsisThe average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture.
Trade ReviewThis is one of the most delightful books about the nineteenth century I have read in a long time. Joe Dobrow produces a fine-grained narrative that successfully conveys a world both familiar and distant. He has a knack for marshaling long-forgotten names, insightful perspectives, and amazing juxtapositions that will delight both the general reader and the student."" - Jay Gitlin, author of
The Bourgeois Frontier: French Towns, French Traders, and American Expansion""In
Pioneers of Promotion, Joe Dobrow addresses an understudied aspect of American history through three key players - Burke, Handy, and Hamilton - whose lives serve as case studies for the emergence of a broader cultural phenomenon. This substantially researched and highly readable narrative history excavates the roots of the modern marketing industry."" - Frank Christianson, editor of
The Popular Frontier: Buffalo Bill's Wild West and Transnational Mass Culture
