Description

Book Synopsis
In the era of quality in interactive communications, persuasion is an implicit attribute in the human-computer interaction process and the human-computer interface design. Persuasion avails itself of the new technologies to modify the behaviour of the potential users of the on-line and off-line interactive systems. This book focuses on its presence in the on-line systems aimed at university education. Consequently, a series of techniques and heuristic methods to unveil the persuasion practised on-line for the last eight years in a European university context is presented.

Persuasion On-Line & Communicability: The

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    A Paperback / softback by Francisco V Cipolla-Ficarra

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      Publisher: Nova Science Publishers Inc
      Publication Date: Publication Date: 18/05/2010
      ISBN13: 9781616682682, 978-1616682682
      ISBN10: 161668268X

      Description

      Book Synopsis
      In the era of quality in interactive communications, persuasion is an implicit attribute in the human-computer interaction process and the human-computer interface design. Persuasion avails itself of the new technologies to modify the behaviour of the potential users of the on-line and off-line interactive systems. This book focuses on its presence in the on-line systems aimed at university education. Consequently, a series of techniques and heuristic methods to unveil the persuasion practised on-line for the last eight years in a European university context is presented.

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