Description
Book SynopsisCovers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. This book aims to encourage students to apply persuasion principles and theories to real-world case studies. It guides on developing skills in public speaking, debate, courtroom communication, interpersonal communication, and more.
Trade ReviewRogers's text is quite comprehensive; it is well organized and well focused, reflecting the time and energy spent on compiling the various sources. The text takes students through a step-by-step process that they will find helpful. -- Joe Wilferth, University of Tennessee at Chattanooga
This text has a number of strengths that will make it attractive and useful to instructors. The book's wide variety of well-chosen examples will resonate with many readers, and by combining traditional theories and perspectives with up-to-date research, it provides a very progressive outlook. Rogers's conversational tone is also extremely accessible. -- James J. Kimble, Seton Hall University; author, Mobilizing the Home Front: War Bonds and Domestic Propaganda
Table of ContentsPart I: Messages and Influence Chapter 1 Introduction Chapter 2 Language and Communication Chapter 3 Persuasive Messages Chapter 4 Propaganda Chapter 5 Argumentation Chapter 6 Ethics and Deception Part II: Receivers and Research Chapter 7 Understanding Audiences and Cultures Chapter 8 Needs, Emotions, Motivations, and Vulnerabilities Chapter 9 Empirical Theories of Persuasion Chapter 10 Empirical Persuasion Research Part III: Contexts and Skills Chapter 11 Verbal and Visual Rhetorical Theories Chapter 12 Persuasion and Politics Chapter 13 Campaigns, Counterpublics, Movements, and Cults Chapter 14 The Media Influence: Advertising, News, Entertainment Chapter 15 Skills for Senders Chapter 16 Skills for Receivers Selected Bibliography Index
