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Book Synopsis

Persuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. Weâre all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis â the 4 Ps of persuasion â to answer this important question.

The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

Persuasion

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    A Paperback by Stephen Dunne

    £39.99

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    Order before 4pm today for delivery by Fri 25 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Published 8 April 2025
      ISBN-13 9781032514109
      978-1032514109
      ISBN-10 1032514108
      Also in:
      Business, Finance & Law Advertising

      Description

      Book Synopsis

      Persuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. Weâre all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis â the 4 Ps of persuasion â to answer this important question.

      The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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