Description

Book Synopsis

Persuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. Weâre all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis â the 4 Ps of persuasion â to answer this important question.

The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

Persuasion

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    £37.99

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    RRP £39.99 – you save £2.00 (5%)

    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Paperback by Stephen Dunne

    15 in stock


      View other formats and editions of Persuasion by Stephen Dunne

      Publisher: Taylor & Francis
      Publication Date: 8/4/2025
      ISBN13: 9781032514109, 978-1032514109
      ISBN10: 1032514108
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      Description

      Book Synopsis

      Persuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. Weâre all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis â the 4 Ps of persuasion â to answer this important question.

      The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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