Description

Book Synopsis
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: it takes practice, patience, and psychological savvy. This book enables you to: build your credibility; adapt your pitch to your audience; win your listeners' minds and hearts; and, overcome resistance to your proposals.

Persuading People

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    A Paperback / softback by Harvard Business School Press

    £8.90

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    Order before 4pm tomorrow for delivery by Wed 18 Nov 2026.

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      Book details

      Publisher Harvard Business Review Press
      Published 4 March 2008
      ISBN-13 9781422122730
      978-1422122730
      ISBN-10 1422122735

      Description

      Book Synopsis
      Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: it takes practice, patience, and psychological savvy. This book enables you to: build your credibility; adapt your pitch to your audience; win your listeners' minds and hearts; and, overcome resistance to your proposals.

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