Description
Book SynopsisThis book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.
Table of ContentsAdvancing academia as an interdisciplinary collaboration – Bring together current original works in communication studies and business communication fields – Intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus – Weathering a Crisis and Maintaining Brand Loyalty – The Role of Translation as an Effective Means of Communication – New Alternative in Media Education in Turkey – Personality, Values and Career Concerns as the Employee Related Antecedents of Influence/Political Tactics in Organizations – (Re)presenting gender in children’s television commercials – Storytelling in Digital Advocacy Campaigns – Political Cartoon’s Loss of Symbolic Lynching Power – Presentation of Self in Digital Life – Constructing the Modern Ottoman Policeman in the Police Journals – Happiness Theme in Advertising Messages
