Description
Book SynopsisInPersonal Benchmark: Integrating Behavioral Finance and Investment Management, Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embedded behavioral finance, fueled by what matters most to you, can be your protection against irrational financial behavior. Along the way, you''ll learn how to improve your investment experience, increase returns formerly sacrificed to misbehavior, and worry less about The Economy as you become increasingly focused on My Economy.
Welcome to a new way of investing, a new paradigm for conceptualizing wealth, and a system of turning emotion from your portfolio''s worst enemy into its best friend!
In this new model, risk is simply the likelihood that we will underperform our dreams. Irrationality is acting in ways that thwart our ability to reach those dreams. And the optimal portfolio is not the one that generates the highest return in abstraction, it is the one that helps us meet our goals without killing our
Table of Contents
Preface xi
Introduction 1
PART 1 WHY DO WE NEED TO LOOK AT INVESTING DIFFERENTLY? 7
Chapter 1 Freedom in the Market and Advisor Responsibility 9
Chuck Widger
The Financial Markets 10
What We’ve Been Up to as Advisors 15
What Investors Really Want and Need 18
A New Investment Advice Delivery System 26
Brinker Capital and Personal Benchmark 29
Summary 45
References 46
Chapter 2 Investor Emotions and Financial Decisions 49
Dr. Daniel Crosby
The Origins and Evolution of Behavioral Finance 50
The Myths of Efficiency and Rationality 52
A Definition and Framework for Behavioral Finance 57
Summary 77
References 79
Chapter 3 Risk, This Time It's Personal 83
Dr. Daniel Crosby
Fallacy 1: Risk and Return Are Systematically Correlated 85
Fallacy 2: Investors Have a Single, Static Level of Risk Tolerance 90
Fallacy 3: One Man’s Risk Is Another Man’s Reasonable Probability 96
Behavioral Risk and You 102
Summary 104
References 105
PART 2 WHAT IS THE PERSONAL BENCHMARK APPROACH? 107
Chapter 4 Brinker Capital's Multi-Asset Class Investment Philosophy 109
Chuck Widger
A Brief History of Investing 110
Our Multi-Asset Class Investment Philosophy 119
Applying Our Philosophy 122
Implementing Our Philosophy 137
Summary 151
References 152
Chapter 5 The Power of Buckets 153
Dr. Daniel Crosby
Intentional Framing 158
Framing with Purpose 160
Mental Accounting for Increased Rationality 161
Goals-Based Mental Accounts: A Case Study 164
Summary 166
References 166
Chapter 6 Selection of an Active Investment Manager 169
Chuck Widger
Passive versus Active Management 170
The Successful Investment Firm 172
The Successful Investment Manager 175
An Effective Investment Management Process 176
Monitoring and Assessing Performance 179
Summary 187
References 187
PART 3 HOW CAN WE EXECUTE A PURPOSE-DRIVEN INVESTMENT STRATEGY? 189
Chapter 7 Using a Goals-Based Approach 191
Dr. Daniel Crosby
The Allure of Determinism in Economics and Psychology 193
The Economy of One 200
Our Inner Demons: A Field Guide 202
Let Your “Why” Teach You “How” 209
Summary 211
References 212
Chapter 8 Pursuing Your Personal Benchmark 215
Dr. Daniel Crosby
The Difference a Frame Makes 217
Limitations in Our Decision Making 219
The Joneses, Jealousy, and Missteps 221
The Anatomy of Better Decisions 226
Summary 235
References 235
Chapter 9 Providing an Easy-to-Understand Explanation 237
Chuck Widger
Your Best Investment 238
Once More, with Feeling 240
Changing the Conversation 247
The Brinker Capital Personal Benchmark Solution 251
Summary 258
References 258
Chapter 10 Leveraging a Scalable Offering for Investors and Advisors 259
Chuck Widger
Using Personal Benchmark 259
Reaping Benefits for Advisors 280
Summary 282
Conclusion 283
The Centrality of Purpose 288
Finding Meaning in the Mundane 292
References 293
About the Authors 295
About the Companion Website 297
Index 299
