Description
Book SynopsisA pioneer in the commercialization of religion, George Whitefield (1714 - 1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation.
Trade Review"A scholarly, easily written and felicitously documented account of Whitefeld's use of commercial methods ... to promote missions to the masses."--David Martin, Times Literary Supplement "More than any other work, Lambert's provides the foundation for a new understanding and appreciation of the life and times of Anglo-America's greatest evangelical revivalist."--American Historical Review
Table of ContentsList of llustrations Acknowledgments Introduction Ch. 1 Eighteenth-Century Transformations: Whitefield's New Birth and the Consumer Revolution 11 Ch. 2 Whitefield's Adaptation of Commercial Strategies 52 Ch. 3 Creating an Intercolonial Revival 95 Ch. 4 Interpreting the New Birth: Audience Response 134 Ch. 5 Debating the Great Awakening in a Religious Public Sphere 169 Ch. 6 The Americanization of Whitefield 198 Epilogue. Legacies 226 Index 233
