Description

Book Synopsis

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the sponsored results on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

  • Successful pay-per-click campaigns are a key component of online marketing
  • This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
  • Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
  • Shows how to perform keyword research, structu

    Table of Contents
    1 The Art and Science of PPC Advertising.

    2 How the PPC Machine Works.

    3 Core PPC Skills and Objectives.

    4 Month 1 — Research Keywords and Establish Campaign Structure.

    5 Month 2 — Create Great PPC Ads.

    6 Month 3 — Design Effective Landing Pages.

    7 Month 4 — Advertise on the Content Network.

    8 Month 5 — Launch Your Campaign.

    9 Month 6 — Optimize Your Campaign.

    10 Month 7 — Test Ads Using Advanced Techniques.

    11 Month 8 — Test and Optimize Landing Pages.

    12 Month 9 — Migrate Your Campaign to Microsoft and Yahoo!

PayPerClick Search Engine Marketing

    Product form

    A Paperback / softback by David Szetela, Joseph Kerschbaum

    £19.54

    Includes FREE delivery

    RRP £22.99 – you save £3.45 (15%)

    Order before 4pm tomorrow for delivery by Wed 16 Sep 2026.

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      Book details

      Publisher John Wiley & Sons Inc
      Published 23 July 2010
      ISBN-13 9780470488676
      978-0470488676
      ISBN-10 0470488670
      Also in:
      E-commerce: business aspects Internet guides and online services

      Description

      Book Synopsis

      The complete guide to a winning pay-per-click marketing campaign

      Pay-per-click advertising-the sponsored results on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

      Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

      • Successful pay-per-click campaigns are a key component of online marketing
      • This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
      • Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
      • Shows how to perform keyword research, structu

        Table of Contents
        1 The Art and Science of PPC Advertising.

        2 How the PPC Machine Works.

        3 Core PPC Skills and Objectives.

        4 Month 1 — Research Keywords and Establish Campaign Structure.

        5 Month 2 — Create Great PPC Ads.

        6 Month 3 — Design Effective Landing Pages.

        7 Month 4 — Advertise on the Content Network.

        8 Month 5 — Launch Your Campaign.

        9 Month 6 — Optimize Your Campaign.

        10 Month 7 — Test Ads Using Advanced Techniques.

        11 Month 8 — Test and Optimize Landing Pages.

        12 Month 9 — Migrate Your Campaign to Microsoft and Yahoo!

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