Description

Book Synopsis
Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

Payback

    Product form

    £20.90

    Includes FREE delivery

    RRP £22.00 – you save £1.10 (5%)

    Order before 4pm today for delivery by Fri 26 Jun 2026.

    A Hardback by James P. Andrew, Harold L. Sirkin, John Butman

    Out of stock


      View other formats and editions of Payback by James P. Andrew

      Publisher: Harvard Business Review Press
      Publication Date: 01/01/2007
      ISBN13: 9781422103135, 978-1422103135
      ISBN10: 1422103137

      Description

      Book Synopsis
      Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account