Description

Book Synopsis
Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

Payback

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    A Hardback by James P. Andrew, Harold L. Sirkin, John Butman

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      Publisher: Harvard Business Review Press
      Publication Date: Publication Date: 01/01/2007
      ISBN13: 9781422103135, 978-1422103135
      ISBN10: 1422103137

      Description

      Book Synopsis
      Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

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