Description

Book Synopsis
Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

Payback

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    A Hardback by James P. Andrew, Harold L. Sirkin, John Butman

    £20.90

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    RRP £22.00 – you save £1.10 (5%)

    Order before 4pm today for delivery by Mon 16 Nov 2026.

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      Book details

      Publisher Harvard Business Review Press
      Published 1 January 2007
      ISBN-13 9781422103135
      978-1422103135
      ISBN-10 1422103137
      Also in:
      Finance and accounting

      Description

      Book Synopsis
      Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

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