Description

Book Synopsis
Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form of a narrative where party planning and the various stages of marketing are woven together, to provide a set of practical principles for successful marketing.

Party Marketing: The Easiest Way to Successful

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Order before 4pm tomorrow for delivery by Fri 2 Jan 2026.

A Paperback / softback by Harold Moe, Lennart Grahn

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    View other formats and editions of Party Marketing: The Easiest Way to Successful by Harold Moe

    Publisher: LID Publishing
    Publication Date: 30/06/2023
    ISBN13: 9781907794179, 978-1907794179
    ISBN10: 1907794174
    Also in:
    Sales and marketing

    Description

    Book Synopsis
    Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form of a narrative where party planning and the various stages of marketing are woven together, to provide a set of practical principles for successful marketing.

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