Description

Book Synopsis
Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form of a narrative where party planning and the various stages of marketing are woven together, to provide a set of practical principles for successful marketing.

Party Marketing: The Easiest Way to Successful

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    A Paperback / softback by Harold Moe, Lennart Grahn

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      View other formats and editions of Party Marketing: The Easiest Way to Successful by Harold Moe

      Publisher: LID Publishing
      Publication Date: 30/06/2023
      ISBN13: 9781907794179, 978-1907794179
      ISBN10: 1907794174
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form of a narrative where party planning and the various stages of marketing are woven together, to provide a set of practical principles for successful marketing.

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