Description
Book Synopsis
- 98%
- EVERY GOOD DESCRIPTION
- PALACE HAVE EVER DONE
- IN ONE ROWDY HARDBACK
- 2% SOME RUBBISH ONES ALSO
Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.
Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:
- TRENDSETTER
- DON'T THINK SO MATE
- YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
- WITH YOUR EYES CLOSED
- COVERED IN GLUE
Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.
At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.
Trade Review'One of the most delightfully peculiar releases from a fashion brand in recent memory' - Financial Times
'Palace, the London skate label founded in 2009, is widely known for two things: the prominent triangle logo...[and] for the superfans, there's something else - the product descriptions' - The Guardian
'[Palace Product Descriptions] ... It's playful and very British ... The book not only serves as a catalog of some of the brand's best (and funniest) works, but is a constant reminder of how an underground skate label from South London broke the mold to change the way we perceive the UK streetwear scene.' - Highsnobiety
'Tongue-in-cheek … authentic, unapologetic entries and more.' - Hypebeast
'Uniquely brilliant descriptors have been immortalized in book form.' - Hypebae
