Description
Book SynopsisA medical crime story, in the vein of
Empire of Pain and
Bad Blood, concerned with fentanyl and drawing back the curtains in exposing the on-the-ground tactics employed in pharmaceutical sales.
Trade Review'This is that rare story of the opioid crisis in which the
bad guys face a genuine reckoning.
I couldn't turn the pages fast enough. A tour de force.' -- Patrick Radden Keefe
'
A fast-paced and maddening account . . . What’s most surprising and powerful about
The Hard Sell is not one company’s criminality . . . as much as how institutionalized these practices were across the modern drug industry.' * New York Times Book Review *
A pacey crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading “The Hard Sell” is
like watching a Scorsese film, you will assume I am exaggerating.
Pick it up and tell me I’m wrong * The New York Times *
Vivid . . . [An] insightful account of how a company that went public in the most successful IPO of 2013 soon ended up
a poster child for corporate greed * The Boston Globe *
Does the world really need another book about the opioid crisis? . . .
The Hard Sell by Evan Hughes proves a worthy addition to the collection. * The Washington Post *
A richly reported, mesmerizing tale, and a devastating indictment of our broken pharmaceutical industry.
Everyone should read this book. -- Sheelah Kolhatkar, author of
Black EdgeWhen you’re running a pharma startup, how does the obvious wrong thing to do become the thing you do anyway
? The Hard Sell,
fascinating in the fashion of a slow-moving train wreck, is a study of corruption -- Ted Conover, author of
Newjack
