Description

Book Synopsis
Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.

Packaging Baseball How Marketing Embellishes the

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    Order before 4pm tomorrow for delivery by Thu 25 Jun 2026.

    A Paperback by Mathew J. Bartkowiak, Yuya Kiuchi

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      View other formats and editions of Packaging Baseball How Marketing Embellishes the by Mathew J. Bartkowiak

      Publisher: McFarland & Company
      Publication Date: 7/9/2012 12:00:00 AM
      ISBN13: 9780786461325, 978-0786461325
      ISBN10: 0786461322

      Description

      Book Synopsis
      Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.

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