Description
Book SynopsisA groundbreaking traveling exhibition,
Out of the Box showcases sneakers, from the mid-nineteenth century to sports performance breakthroughs, to present-day cultural icons. Drawn from the collection of the Bata Shoe Museum and significant private collectors, museums, and archives—including adidas AG, Converse Archives, Kosow Sneaker Museum, Nike Archives, Northampton Museums and Art Gallery, and Reebok Archives—this selection is richly contextualized with interviews and essays by design innovators, sneaker collectors, and cultural historians, creating a backdrop of the technical innovation, fashion trends, social history, and marketing campaigns that shaped the form over the past two centuries.
Out of the Box includes sneakers ranging from an 1860 spiked running shoe, a pair of 1936 track shoes, Air Jordans I–XX3, the original Air Force 1, and early Adidas Superstars to contemporary sneakers by prominent figures including Dami
Trade Review"A web of historical and cultural connections,
Out of the Box draws people from all corners of the creative industry
. . . [It] is a
complex, incisive account of the sneaker’s reinvention over two centuries of technology, marketing, fashion and social trends."
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ISSUE MAGAZINE"For those devotees . . . 'Out of the Box: The Rise of Sneaker Culture' will be something akin to a holy text. The book tracks the rise of sneakers from athletic necessity to icon of American casual wear, and features interviews with designers, curators, and collectors, plus
hundreds of photos of the
most grail-status kicks of all time."
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REFINERY29.COM
"[
Out of the Box] is
thoughtful, highly educational, and covers many bases from
interviews with prominent design innnovators to the marketing campaigns that came to define modern day sneaker culture."
-HYPEBEAST.COM
